There are no limits to our creative contributions!

KGA STRATEGIC DEVELOPMENT PROCESS FOR STRONGBRANDS™


We recognize that the primary objective of what we do is to help our clients build sales and market share. We accomplish this with our process that seamlessly combines strategic thinking, consumer insights, creativity and common sense. It starts with strategic planning, research and analysis as a basis for impactful creative development. It winds up with measurement and evaluation of the results.


Research & Analysis

Strategy & Objectives

Creative & Design

Implementation & Integration

Result and assessment

Understanding the brand, the target audience and the competitive environment





Developing key insights to help identify implications and opportunities

Strategy and objectives definition









Strategic and creative platform development

Development of creative concepts based on strategic foundation
to maximize communication impact, equity and emotional connection with target audience

Application of brand identity across communications to ensure synergy and consistent message

Evaluates understanding of tangible and intangible brand communication





Measures impact
on purchases at
point-of-sale or other acceptance points

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