We are strategic thinkers and exceptional design executors. We have a broad range of skills and a rich and varied history of off- the- charts accomplishments. Because of all our branding adventures with such a wide variety of clientele, we not only have experience but also the expertise in all areas of branding, marketing, promotions and advertising. We bring the entire skill set to the party making KGA a one-stop, totally integrated resource for all your needs.
Our capabilities are extensive, our work is authentic, KGA knows that to be successful, brands must have a distinctive edge and a value proposition that addresses the needs or desires of the target audience. Whether strategic planning, research, name and idea generation, integrated branding programs or brand audits, we have served as the strategic and creative force behind an impressive number of effective brand driven initiatives. Because we take a 360 degree approach to branding, we can work with you on any or all of the aspects that make up your brand image. That’s where the focus on your needs comes in.
Do you know how your company is perceived, is your image adrift? Do you know where your brand is headed? Has your brand become fragmented and disjointed through misguided extensions, you may need an image update or brand realignment.
Let us assess the situation. KGA will conduct a Brand Audit of your existing assets to assure the relevance of your brand. We research the category and your competition to determine your market status.
If outside opinions are required we can conduct any number of testing forums including on-line, qualitative, quantitative, casual focus groups, on-on-one interviews. Our research is documented along with results and our recommendations for implementation. From research, KGA develops the formalized strategies that can become the foundation for all brand efforts.
Creative Briefs are written for all projects complete with objectives and deliverables. We can develop Business Plans with projections, Brand Plans, Marketing, Advertising, Promotional and Media Plans with budgets and goals. You can’t find your brand destination without a map, KGA can provide a solid path to success.
What does your brand look like and what is the tone of its voice? Does it take up space or engage customers in a meaningful way. The development and execution of high quality and unique assets are the foundation of a successful brand.
KGA will develop a unique personality profile for your brand providing a solid foundation on which to build.
Naming is one of our strong suits! We generate a wide range of possibilities and flush out their viability via internet, domain and trademark searches. Our findings are presented to clients for final selection along with our recommendation for trademarkable company, product, promotional names and taglines.
Our identity ranges are varied and ownable. We develop unique typography and illustration and other numonic devices that you can call your own. We strive for the perfect logo representation.
Standards Guides are written and produced to make sure that the brand can be easily applied to future products and marketing materials by whomever needs to implement them.
The majority of retail product purchase decisions are made in-store. For consumer packaged goods companies, packaging is one of the most important communication vehicles that drive brand image, equity and the brand promise to the consumer. At KGA, we bring you impactful package design with measurable marketing results. From strategy, concept and design to implementation, we make sure it all works. We’re adept at brand identity development, new product launches, line extensions, re-designs, promotional packaging, and structural conceptualization.
With your competition just a shelf away, how do you make sure all eyes are on you? KGA can bring you new ways to build brand presence while maintaining brand integrity. From FSI’s, brochures and tear-off pads to P.O.P. end caps and the latest electronic displays, KGA’s marketing experts encourage consumers to interact with your brand.
Your website is an integral part of your brand and requires seamless interface to maintain brand integrity. KGA can effectively translate your brand personality into an accessible interactive experience that’s on-strategy, creative, easy-to-navigate and user-friendly. We also support your interactive branding with email blasts, blogs, newsletters and social media campaigns.
KGA knows consistency and the right message is essential to brand relevancy. Our goal is to develop effective advertising programs that utilize every component, from on-line to print, radio, out-of-home, and mobile, all aimed at synergistically conveying your message. Whether an awareness campaign or a direct call to action, KGA allocates your budget wisely to assure you get the results you need.
The globalization of the marketplace calls for more precise media planning. With all the options, it’s easy for your message to get fragmented or lost among all the noise. Our experience with market analysis, regional planning and buying, schedule monitoring, budget allocation and customized sales tracking ensures that your buys will be smart, efficient and effective in reach. And that’s good for your bottom line.
Direct communication with a captive audience is the perfect setting for showcasing your brand. Let KGA help you stand out from catalog and direct mail clutter with unique design approaches, copywriting services and the strategic know-how to build sales and customer loyalty in the crowded marketplace.
Whether a exhibit or a retail environment, your brand identity must translate effectively in a 3-dimensional setting. We will conceive and design your trade show exhibit, including promotional items and literature, to capture your brand vision.
We know that creating awareness and motivating consumers to buy is a complex challenge. That’s why PR is an intrinsic element in the marketing plan. KGA believes that when a brand’s presence is felt through interaction and association, your target audience develops a new dimension of awareness and emotional connectivity. We work in event marketing, community outreach, co-branding and results analysis to develop and implement marketing strategies that will direct your brand into the proper channels.